Kamil Sattar
- Aug 21, 2018
- 4 min read

HOW TO IMPROVE YOUR BOUNCE RATE IN 2020 E-COMMERCE

Updated: Jan 2

Bounce rate is just simply a visitor who leaves your site pretty much instantly without looking at other pages under the same domain. Having a high bounce rate is mainly about you not attracting the right site visitor or the visitors coming don’t have a good user experience. Reducing bounce rates helps to boost your conversion rates, both come hand in hand so I’m going to explain a few methods to improve these rates and help you encourage an increase in sales.

Getting to understand the meaning behind the figures is crucial to enable effective changes. To briefly point out what your bounce rate percentages mean use my quick guide:

80%+ is very bad 70 – 80% is poor 50 – 70% is average 30 – 50% is excellent

Listed below are proven tips to reduce bounce rates and increase conversions once you have established the meaning behind your percentage:

1. Page Load Time Speed.

Out of so many possible problems a web page can have, taking a long time to load is arguably one of the worst. It’s documented that consumers expect a web page to load in 2 seconds or less. Anything beyond 3 seconds and consumers will no longer wait for your site to load. They’ll probably just move to your competitor’s site.

Another issue relating to slow loading times is that it’s among the leading causes of shopping cart abandonment for ecommerce retailers, meaning the slower your load time, the fewer conversions you get – thus increasing bounce rate.

To improve this, it is vital for you to analyse your speed. There are many tools online to help you accomplish this such as google website speed test.

Some strategies that have been used and proven to increase site speed include:

•Removing query strings from static pages to improve performance

•Optimisingimageswith WordPress plugins

•Tweaking .htaccess file

•Switching domainregistrar – transferring to google domains.

•Removed banner ads from sidebar.

2. Avoid Popups

It’s said that around 70% of users are known to be annoyed by irrelevant popups. However, pop ups do work. There’s no denying that they can grow your email list quickly. It’s a necessary to figure out a happy medium between using popups in a positive way and annoying your visitors. If you want to generate lots of organic visitors from building a long-term site, consider limiting or totally avoiding popups. To highlight relevant content - do so in a way that offers the reader additional value.

3. Set External Links to Open in New Windows

A successful web design strategy is to design with the user in mind. Providing a simple way to return to your page is crucial when trying to reduce bounce rate. Every time a user clicks a link to an external page, they have to click the back button to come back to your site. However, they may get distracted by a different site that they previously viewed which will decrease your page views. The other downside to making your visitor repeatedly click the back button is that if they visited four different external links from your tab, they’ll click the back button four times. This is time-consuming and annoyingand likely to increase your bounce rate.

4. Create a Powerful Call-to-Action

Your CTA should compel users to click and see what’s on the other side. When a visitor has consumed whatever content you’re offering, you’ll need to establish what specific action you want users to take to follow up from. As soon as you know what you want them to do, you can encourage your visitors to take action by including just one clear call to action.

5. Show Credibility

A proven strategy for success is being transparent with your visitors and giving away plenty of valuable resources for free.

Features of a credible site are:

•Peopletrust and believe the content

•People have reassurance about the safety of their personal information

•They have confidence in the store when spending their money

•Doesn’t have the buying dilemmaof should I buy or not

6. Make Your Site Mobile-Friendly

In todays online ranking system, mobile friendliness is one of the most crucial ranking factors. This means that if your site is not mobile friendly, it won’t rank well in Google results pages no matter how useful the content may be.

7. ImproveYour Content’s Readability

How many times have you turned away from a page after seeing a vast amount of text? I’d guess a lot. So make any text on your page exactly how you’d expect it to be elsewhere. If large essays of text scare you away, they’ll scare your viewers away too, so avoid it. You and your visitors equally respect concise, content heavy and well formatted text. There’s no point in giving great content alongside lousy formatting because most of the time customers don’t even get to the merits of the content. The simplest tip for this is to break up the post and write like yous peak.

Two quick points I’d like to finish with is that If you want to improve search performance, start targeting high-value keywords, because that’s where the high-value traffic is and lastly, you have to continually reach out to your target audience, via the right channel in order to attract the right visitors.

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