Updated: Jan 2, 2020
Incorporating the use of Instagram influencer marketing to your strategy can encourage an increase your brand awareness, growth in your follower base and drive major sales. When you‘ve been on Instagram, you’ve more than likely seen Instagram influencers promoting brands and products which have probably lead to you wondering how your brand or business can work with influencers on Instagram too.
Instagram influence marketing has been a pivotal strategy within business, with brands across the globe joining in on the trend. The attention within this modern strategy has provided unquestionable results as Instagram is the second most popular social media platform after Facebook as well as being the most engaging social media platform.
As popular as this method is, a lot of people still have many questions about how to jump-start this technique and how to turn it into a success.
Here are some points to jump-start your campaign in Instagram influence marketing:
1. Instagram influencer cost vary.
It’s essential to understand that the cost of working with influencers will vary according to the influencer’s follower size. Influencers charge more as their audience size increases - understandable. According to various findings, a good guideline for Instagram influencer marketing is $1,000 for every 100,000 followers (or simplified to $10 for every 1,000 followers). However, there are many micro-influencers still willing to exchange free products for promotion. As most people have more followers than the amount of engagement they receive per post, you’ll generally pay more for each engagement than each follower. To put that into figures, you’re roughly paying around $0.25 to $0.75 per average post engagement (or $250 to $750 per 1,000 engagement). That means that if the influencer usually gets 1,000 engagement for each post, you’ll want to pay them about $250 to $750.
You should really consider your budget and make plans accordingly. Proper planning and budgeting can help you avoid unnecessary costs.
2. Pick out an influencer that you think is the most suitable for your brand/product.
They should be relevant to your brand and campaign. They should be creative and engaging. And depending on your campaign goals, they should also have significant reach. In order to find the right one, you should conduct a search of relevant hashtags and examine the results and the accounts of users who have created the content that appeals to you. You can also get great use out of influencer marketing tools to simplify your search. Using these tools, you’ll be able to get a list of potential influencers based on a relevant keyword or category. Some of the best tools you can use are:
3. Decide how best to execute your Instagram influence marketing campaign.
There are a few different approaches to Instagram influence marketing. You’ll need to decide how best to execute your Instagram influencer marketing campaign based on the goals you’ve set. Some of the most popular types of campaigns on Instagram are:
•Brand Rep Programs: You could even turn influencers into representatives for your brand. Provide each influencer with a custom discount link or code, which they can share with their audience. For each conversion they drive, pay them a small percentage. This type of campaign can help raise brand awareness and drive conversions effectively.
•Sponsored Post: Here, you’ll be paying influencers to create content for your brand. They could simply feature your product in their content or tell an entire story about your product depending on what you choose or need. This type of campaign can be useful for achieving any type of goal.
•Contests: Send out free products to influencers so they can organise a giveaway contest. This is an excellent tactic to engage a new audience and can help you gain new followers to raise brand awareness. It could also help build buzz around a new product.
•Reviews: You could also have influencers review your products so their followers can make an informed decision when buying from you. Make sure the review is as honest as possible so you can win the trust of your target audience. This form of a campaign is perfect for those who wish to raise brand awareness, build trust, and drive conversions.
•Branded Content: You can also feature influencers in your branded content to give the content a little extra push. The content will be created and published by you but involve influencers. For instance, have an influencer create something using your product or participate in your storytelling. Branded content can be effective for promoting a new product or reaching a new audience in general.
4. Instagram Influencer Email Template
Email: Info@businessname.com or email@example.com
Hello I’m the owner and founder of @yourbusinessname on instagram
We are reaching out to inquire about sponsored posts on @their Instagram account name.
Compliment the influencer and talk about how your product can benefit their audience example: We love How you connect with your audience in such a unique way our product can bring your audience great value because?
Here are some details below: Your audience will receive a 10% discount on their first purchase. Add more details below for example how you want the post to be made on their feed or story and how do you want them to deliver the post.
Can you please get back to me with pricing info and post requirements?
Thank you for your time.
Your Business name
5. Track your progress.
It is vital for you to track your progress and identify what is working and what isn’t. This method can build up costs so you need to know if its effective enough to cover such costs. Having a custom URL or unique discount code for each influencer will make it easier to track the performance of your campaign. Based on your analysis of the campaign results, make changes and improvements as needed.
One idea to point out in this strategy is that influencers are not always persuaded by payment to promote your brand or product. Influencers have very fragile follow bases and anything that can jeopardise this will be swiftly avoided by the influencers. Influencers will always establish whether the brand or product is worth sharing with their followers. If your brand or product has any form of negativity, whether it be bad reviews, morals or experiences, the influencer will not promote your brand or product, no matter how much you pay. The influencers need to feel that your brand or product is good enough and won't affect their image before they start any form of partnership with you. So make sure you make your brand or product, presentable, likeable and useful whilst holding up standards expected by that of the influencers and the general public.
I have also made a Youtube video regarding How To Find Instagram Influencer That WORK In (2019) click the link or picture to check it out: https://youtu.be/4-0fLqABlSs
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