Updated: Jan 2
10 Proven Tactics to Grow Followers and Engagement
Instagram is one of the biggest social media networks on the planet today. It boasts of over a billion active users with 80% of the users are following business accounts. Marketers will be looking to exploit this opportunity to promote several businesses and brands. Nevertheless, there is no denying that Instagram can be crucial to promoting your e-commerce products and brand. Therefore, it is vital that you learn how to grow both your personal and business accounts on Instagram. Below are ten useful tips to help you grow your audience on the Instagram social media platform.
Top 10 Instagram Growth Tactics
10 practical ways to grow on Instagram;
1. Post regularly 2. Try videos, live videos, and Stories 3. Study and use quality hashtags 4. Share user-generated content 5. Collaborate with others 6. Post at your best times 7. Use your analytics 8. Engage your fans 9. Host contests 10. Cross-post
1. Post regularly
In 2017, Visual marketing tool Tailwind was used to monitor the growth of thousands of Instagram profiles (mainly followers).The study evaluated how posting frequently could increase the likes and followers compared to those that post less.
Posting frequently at least once every day tends to rapidly increase the follower growth rate of your Instagram account. Therefore, posting has a huge impact on your Instagram profile. The key to growing your brand and product is to maintain a consistent posting rate on Instagram. It is also a basic way your post can appear at the top of the timeline with Instagram algorithmic timeline especially when often shared by viewers.
2. Try videos, live videos, and Stories
Instagram was a photo-sharing social platform, like the world it has also evolved with features that enable posting of live videos, stories and videos. This helps brands to relate more to their viewers through their contents and increase their followers.
Here are a few compelling reasons to try posting these new content types:
1. Posting of videos tends to engage more viewers than photos.2. A simple trick to appearing at the top feed is through live videos.3. Daily, Instagram stories are used by millions of users.4. At least fifty-seven per cent of productive brands believe that stories have been very effective.
3. Study and use quality hashtags
A reasonable amount of Instagram users tend not to understand the use of hashtags on Instagram, unlike other platforms. Hashtags (and location tag) helps your post to be seen by more users. As a result of its popularity, hashtags have been recognized for a follow up on Instagram.
Study on both hashtags and location tags on Instagram posts shows that hashtags are a great way to grow your following and boost your interactions.
For example, check out one of our recent top Instagram posts, where we used ten hashtags and a location tag:
Although 30 hashtags per post were the max limit allowed by Instagram, 9 hashtags should be enough to keep your post attractive.
With some Instagram tools, getting relevant hashtags are easy. Tools like the use of Display Purpose, just type a few details about your post and relevant hashtags would be suggested. Examples of Other free Instagram tools are Focalmark and AutoHash.
4. Share user-generated content
In a year, we grew our Instagram following by almost 400 percent – from 4,250 to 21,000 followers. And a large percentage of this growth was a result of us embracing and sharing user-generated content.
Due to sharing user-generated content, our Instagram followers increased rapidly from 4,250-21,000 followers (In a year).
Brands’ using the best-of-the-best user content from all over the web to generate followers on their platforms, giving credit to the owner, is the simplest way to bring about user-generated content.
According to L2 Inc a digital intelligence firm, user-generated content stands a chance of converting a follower on Instagram to a Customer. The use of hashtags to curate digital stories relevant to your brand is a great way to leverage user-generated content.
5. Collaborate with others
Sponsorships or partnerships (collaboration) is also one of the best ways to increase your followers and viewers.
Through our Instagram stories, we were able to collaborate with the founder and CEO of iSocialFanz. We were also able to engage both previous and new audience interestingly as a result of the partnership.
You can utilize influencer marketing if you possess a budget for social media marketing. Daniel Wellington, a Swedish watchmaker was able to leverage on social media influencers to grow their Instagram followers from 850000 to 2.1 million.
The influencers will typically tag Daniel Wellington in their posts. In so doing, their audience is likely to visit Daniel’s page to know more, hereby growing his own followers as well. As a result, Daniel Wellington has over 4 million followers currently.
6. Post at the right times
The study also shows that there is no specific time for posting on Instagram because the best time to post is highly individual i.e. Users and brands have their own special time to post.
Timelines play a major role in the Instagram algorithm. So, your Instagram posts should most likely be dependent on the activeness of your followers.
Below are the major steps to finding information:
1. Open your profile picture on the app
2. Navigate to the Instagram Insight icon
3. Click on see more in the follower's section
At the bottom of the page, you’ll see on which day of the week and at which hours of the day your followers are most active. For example, our followers seem to be most active on Thursdays from 9 am to 3 pm ET. You could also look at where your followers are based and experiment with times that you think they’ll be active.
Similarly, analytics tools like Buffer for Business or Iconosquare are helpful for determining the best times to post on Instagram. They become more vital when the user lacks access to Instagram’s analytics tool for business Instagram Insights.
7. Use your analytics
Posting high-quality images/videos that would attract followers is another way of increasing your follower growth rate.
How do you know what your followers like? Instagram Insights allows you to analyze which post your followers are attracted to by providing its data.
5. In the Instagram app, tap on your profile photo
6. Tap on the Instagram Insights (bar chart) icon
7. Scroll down to the “Posts” section and tap on “See more”
Here, you’ll see your top posts sorted by impressions. You can tap on the sentence at the top of the page and change the filters according. For example, you could instead see your top videos in the past three months sorted by comments.
You can even dive deeper into the data by selecting a post and tapping on “View Insights”. For example, I found that, with one of our recent posts, we reached more than 1,700 people who weren’t following us. If they like that post, there’s a high chance that they might end up following us for more similar posts.
8. Engage your fans
Possibly, engagement could be the highest and something to be considered in the Instagram algorithm. As a post gets more interactive, the more views people getting their feed and it may even come at the top posts of hashtags or in the Explore tab, reaching out and gaining more followers.
Another way to increase your number of followers is to interact with the fans of your brand by replying or liking their comments. Since they took the effort to check out your posts and commenting on them, it feels great to reciprocate by continuing the conversation. Here at Buffer, we use Buffer
Reply to easily and quickly reply our fans on Instagram (Facebook, and Twitter).
I mostly advise replying followers’ comments on your posts at least to show appreciation and gratitude. Here at Buffer, we use Buffer Reply to easily and quickly reply our fans on Instagram (Facebook, and Twitter).
9. Host contests
For example, you could invite or tag a friend or follower to enter the contestant’s comment with emojis.
Using the contest algorithm to reach new audiences that are unaware of your brand. You can easily follow each participant of the content or anyone who interacted with the post. Likewise, as part of the content regulations, you can stipulate that eligible winners must follow you on Instagram to qualify for the price.
Finally, Instagram simply shares your post to a variety of social media websites including Facebook, Twitter which could help to more exposures. Make sure your fans know you’re on Instagram via cross-posting.
Cross-post is a way to boost engagement. A study from Buzzsumo revealed that images posts from Instagram to Facebook garner more engagement. They were able to verify the trend after analyzing over a billion posts on Facebook from roughly 3 million brands.
You can also try embedding Instagram photos in your blog posts (see this post for an example) or adding an Instagram feed to your Facebook page for some additional discovery. Here’s a look at Buffer’s Facebook Page with an added Instagram feed:
One last tactic: How to drive traffic from Instagram?
The link in your bio is to send Instagram followers to specific locations (a blog page, product page). Add links to your Instagram stories and use calls-to-action in your post captions inviting people to click on the link in your bio to get them where you want them to go.
I have also made a Youtube video regarding growing your instagram page
Click the link or picture to check it out: https://youtu.be/ie9eINDXmX8
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